Delivering a richer and more personalized travel experience
The UK’s largest tour operator, TUI UK & Ireland, had grown through mergers and acquisitions—each of which brought legacy systems with challenges for sharing data across channels.
To achieve its goal of delivering more-personalized customer experiences, the company needed to be able to share data in real time. Therefore, as part of a new customer engagement platform, TUI UK & Ireland turned to Talend MDM and Talend partner Virtusa to solve their customer data management challenges. Using Talend’s real-time integration, matching and standardization services, TUI UK & Ireland was able to migrate data from an existing marketing solution and apply business rules and externally sourced reference validation information.
In the end, TUI UK & Ireland customers win as they have a much more personalized travel experience. With customer data mastered, TUI UK & Ireland avoids expensive multiple communications to the same person, improves call center resolution times, avoids duplicate data entry efforts, and remembers customers from one holiday to another.
Scarica il caso di studio: TUI Group