Fueling smarter customer engagement with Customer 360
Calor Gas is UK’s top supplier of liquid petroleum gas. With more than 100,000 domestic customers, Calor implemented a data-driven “Customer 360” program leveraging a modern data architecture based on Talend Data Fabric and a Microsoft Azure HDInsight cloud-based data lake.
This new platform enables Calor to better understand customer profitability and segmentation, so they can target offers to the right individuals at the right time to improve retention and revenue.
Scarica il caso di studio: Calor Gas