As I have been building analytics competencies and platforms with customers, I am continuously running into the same type of questions and desires and they center around a critical, but poorly understood topic; Master Data Management or MDM. I thought that it was time I got a couple of thoughts on this topic out so others might benefit from what I have seen so far. What is Mast...

Gartner research recently posted the results of its inaugural survey of chief data officers (CDOs), which revealed that the primary mandate and objective of today’s CDO is to manage, govern and utilize information as an organizational asset. Well, at Talend we see ‘enterprise information’ as more than just ‘an asset’ – we believe it is a company’s most valuable commodity. In keeping with this philosophy, we view the CDO as one of the most important roles in today’s C-suite....

Customer data is everywhere. In some organizations, it can become the root cause for serious business inefficiencies: Undeliverable outbound e-mails, returned shipping, unaddressed customer claims, lack of privacy regulation compliance or data breaches. However, if customer data is managed correctly, it can fuel new levels of customer acquisition, company performance, sales conversion rates and the overall customer lifetime value. Talend commissioned a...

This blog addresses the operationalizing of meta-data usage in data management using Talend. To explain further you have files and tables which have schema definitions. The schemas hold information like name, data type, and length. This information can be imported or keyed in with a visual editor like Talend Studio at design time; however, this can add a lot of extra work and is prone to errors. If you could extract this i...

I set di dati RDD (Resilient Distributed Datasets) di Apache Spark sono raccolte di dati di varia natura, dalle dimensioni talmente grandi da non poter rientrare in un unico nodo e che devono pertanto essere ripartiti tra vari nodi. Apache Spark partiziona automaticamente i dati RDD e distribuisce le partizioni tra diversi nodi. La valutazione di questi dati è lenta (l'esecuzione non viene avviata fino a quando...

At Talend we feel the need for a single view of the customer has reached a whole new level. And Talend 6 is introducing a very powerful tool that will empower all MDM users to create a golden record that will make every customer interaction personal. We all understand that everyone in the company may not need access to the full MDM web u...

When was the last time one of your emails bounced back - Perhaps yesterday or maybe even in the last hour? In a world where email has obviously become a crucial communication channel, the lack of email validation and verification in customer email lists can be a major hurdle for your company. This is why Talend 6 introduces a component for assessing the quality of emails in existing files and databases, and even validating addresses before they...

Gartner has just released its annual “Magic Quadrant for Master Data Management of Customer Data Solution”. You can download a free copy of the report from our web site. This feels like the perfect time to share some thoughts on the market trends,...

There is a major transformation underway in the use of data centric tools within the enterprise. When it comes to working with solutions for data integration, data preparation, data analysis and Business Intelligence (BI), the emphasis is shifting from IT to line of business (LOB) users. This is a natural evolution.  LOBs today have to deal quickly and efficiently with constantly increasing a...

When it comes to CMO’s, I’m about as data centric as they get.  Early in my career, I worked as an economist for a consulting firm in Washington, D.C. I was happily awash in data and found myself analyzing such hot topics as the difference in prices of power tools in Japan and the United States. Years later when I became a CMO, I thought to myself, “Here’s where I can use my love of working with lots of data to drive decision making a...